Focus Groups

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Short Version:

I’ve been a member of FocusForward.com for about two months. In that time, I’ve been invited to participate in one focus group, for which I was paid $100 in cash on the spot. All I had to do was show up and talk. Total time involved = about three hours, including travel.

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Long Version:

About two months ago, I signed up for a site called FocusForward.com, which is a focus group facilitator. Based on your demographic information, they connect you with opportunities to participate in focus groups in exchange for money.

I just completed my first assignment with them. A few weeks ago, they sent me a short survey asking questions about my cell phone use. I completed the survey, within a few days spent about fifteen minutes on the phone answering some in-depth questions. At the conclusion of the call, I was given the choice of a one-on-one interview lasting one hour, for $75, or a two-hour focus group worth $100. I opted for the focus group.

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